The contemporary fast-paced and dynamic lifestyle requires products that can adapt to its pace. This is why the on-the-go trend, which has been present in the food market for some time, is spreading to a large number of sectors.
The cosmetic on the go
Until now, mini-dose cosmetics were mainly used for travel, due to the convenience of their small size compared to the classic full size. Today’s consumers are increasingly looking for beauty products in mini format for their daily lives as well, which are easy to carry and use anywhere.
The new reduced formats of the cosmetics market
Thus, one of the most popular trends of the moment in the cosmetics industry are small formats: creams and face masks or lifting gels for the eye contour in small, compact packaging that can find space in any pocket or purse. The “cosmetic on the go” must also be easy to use in any context, so its packaging must be designed for convenient and easy application.
The safeguarding of the cosmetic product
In addition to the convenience of the product, the minidose also offers the advantage of maximally safeguarding the product and its effectiveness, its single-use feature in fact prevents the passage of air created by opening and closing standard formats that could damage the active ingredients contained in beauty products.
Redesign, adapt and modify cosmetics packaging
Redesigning, adapting, and modifying is essential for all companies that want to offer new formats for beauty and personal care products.
DCM, a leading Italian company that for more than 40 years has been offering
innovative solutions for cosmetic product packaging lines.
, is at your disposal to help you find the best solution for your needs.
to get a consultation for the packaging of your cosmetic products.